David Carson Lectrue

Graphic Design legend David Carson was invited by Zefir 7 & BNO to speak about his experiences as a (self-taught) designer and his vision on graphic design at the Stroom Den Haag museum David Carson worked as a sociology teacher at a high school while he was a competitive surfer (9th world ranked). He discovered his interest in graphic design during a summer workshop. Being educated in the field of sociology led him to explore editorial design, this was where he could work on real stories, about real people. David Carson was an art director for magazines like Beach Culture, Transworld and Ray Gun. In 1995 Carson founded his own studio and has worked with clients as Nike, Microsoft, NBC, Levi Strauss Jeans, MTV, Quicksilver, Mercedes-Benz ever since. Concept: David Carson (1955) is possibly one of the most legendary graphic designers of this age. He has changed the way we look at typography, legibility and the use of grids. His work is experimental, intuitive and bold. Cutting, ripping and the use of several collage techniques have defined his works since the ’80s. “ I’ve said it a lot, but I really never did learn all the things I wasn’t supposed to do. I started with no experience and just tried to do what made sense to me, without knowing any rules or schools of thought or famous people.” - David Carson The ripping paper method with incorporating David's bold designs helped with designing this animated banner working with Studio Renate Boere saying "gives it a David Carson signature which screams to the public". Collage design made by Daphne Reijtenbagh Animation made by me