Day & Night Bikes

This D&AD 2020 VBat and Superunion brief asked to re-imagine the identity of a local bike hire scheme in a city of my choosing. Day & Night bikes encourage both tourists and locals to view the city in the daylight and in darkness. Rome comes to life at night with all the beautiful architecture being lit up and is a wonderful experience that shouldn’t be missed. The bike attracts potential riders with the glow in the dark pattern, which will also keep the rider safe when exploring the city at night. The brand identity is based on the famous architecture in Rome.