Dazed 100
My name is Polina Oleynikova, and I am nominating myself for Dazed 100. I am the creative director, designer, and founder of Shers Studios—an independent, slow fashion brand that bridges the Stone Age and the Digital Age. Each creation combines dramatic silhouettes with tactile textures, inviting sensory engagement. The made-to-order philosophy reflects a journey of self-discovery, celebrating the awakening of your senses and emotions. I strive to empower a world that values diversity, inclusivity, and mindful, responsible consumption. Championing sustainability, I blend rescued materials, wool, and latex with traditional couture techniques and innovative 3D technology to minimize waste. Each piece is meticulously crafted by hand, honoring the eternal human quest for self-expression. "Name the unnamed" is the second release by Shers Studios. It honours sensations that transcend language - those indescribable, deeply personal moments we carry but cannot name. How often have you felt something so deep, so true, that no words could contain it? This release is a journey, an exploration, an endless process of becoming. Inviting you to discover yourself within its folds. It moves through power and vulnerability, courage and uncertainty, converging ancient echoes with futuristic visions. Stone Age artefacts meet digital realms, bridging primal instincts with contemporary expressions, grounding each piece in a timeless yet bold narrative. This collection bridges the iconic pieces of our introductory line, expanding the story with fresh designs that invite tactile discovery. Each garment offers you to experience its textures and forms as an embrace of your full, unnameable self, in every dimension. Discover what cannot be spoken but must be felt. Team credits: Creative direction: @shers.studios & @justmontanas Photography: @claudia.cantarini Light & Ph Assistant: @pip.director Models: @tabitha.hannaford @0rch1dblu3 MUA: @rita_simone Hair: @ninabrownhair Hair Assistant: @mollydoes.hair Nails: @irisglowin Website: www.shersstudios.com (available from 13/11/24, if access is needed earlier please email) Instagram: shers.studios Email: shers.studios@outlook.com