Every year Dazed run a campaign to find the most relevant and up and coming talent in todays cultural landscape. I created a series of animations to be used across social to launch the 2019 Dazed 100. Taking lead from the colourful Dazed 100 identity for 2019 I created a series of social assets for the Dazed 100 launch and community assets to be shared with talent. The assets combined the colour blocks from the identity and talent photographs using an overlapping animation mechanism, in turn creating vibrant editorial moments. Most of the talent shared their assets on their personal IG accounts raising the profile of the campaign.