Dazed Logo

  • Stephen Kim

I reinterpreted the Dazed logo to capture the spirit of freedom and creativity we experienced as kids, drawing simple geometric shapes before we even knew the alphabet. Like those early drawings, the logo is abstract and playful, challenging in its legibility to echo the boundary-pushing nature of fashion. Fashion, like childhood creativity, thrives on freedom and the exploration of new perspectives. This logo can be used in multiple directions, embodying the fluidity and limitless possibilities of Dazed.