Dazed Sport

The Track+Fits Opening Ceremony campaign highlights South London's sports community. Shot with my iPhone. Through Track + Fits I have created a lane for track athletes and fashion. I am changing the narrative of track and fashion through easily-consumed content for a new generation of track fans. Track+Fits is a fast-growing community and I have built countless relationships with professional track athletes who stand behind what I do. My mission is to bring the culture to a level the track world has never seen before.