Dazed Sport

Social media campaign promo for boohooMAN. Following their new collaboration with Olympic sprinter Harry Aikines-Aryeetey, the client asked for a promotional video with a mix of both documentary and filmic elements. Was really fun, as shooting sprinting felt like a new challenge for me. In the edit, the pacing was also important with this one, as we wanted to start slow and ramp up the pace as the video progressed,