Dazed100

Nomination - Tash Alice Tash Alice is a London-based photographer and photographic director specialising in fashion photography. Her motivation within her work is to portray fashion using her application of colour, lighting and styling to relay a certain mood within her fashion imagery to the viewer. Tash Alice's visuals mainly dip into looking at how fashion can be comprised with this generation's youth culture, aiming to work with brands and designers who strive to make sustainable clothing that further establishes the importance of slow fashion with the youth generations. In terms of shooting fashion, she navigates towards styling that encourages self-expression and confidence within the models that she shoots, which she further portrays with her bold, fun and colourful perspective. Furthermore, through her use of colour and editing, she intends to make both her photography and the outfits she’s portraying as eye-catching as possible to impact the overall mood of the photo to the viewer. Finally, to further capture her creative vision, she also dips in and out of different disciplinaries such as video and graphics.