The Digital Coding and Tracking Association (DCTA) was born out of the tobacco industry’s need to combat illicit global trade. But the technology it has developed, and the authority it has established, benefit many more industries beside. The Association exists to promote technical standards and digital solutions for global trade in all types of goods. But how do you convey the importance of an issue, the benefits of a technology, and the authority of a body, in a clear and compelling way? The film we created was designed to do all this.