Lead - strategic analysis, ideation, development, and execution of full-suite marketing campaigns. Content production and management - coordinate cross-platform livestreams, providing on-screen live commentary about installation projects and products. Direct, shoot, and edit content using Nikon cameras, drones, and wireless Rode mics. Graphic design for both animated and still assets. Editing using Adobe Suite and Capcut for social-first formats: Reels and TikTok. Marketing management - providing support and encouragement for the wider marketing team in generating ideas, participating in content, and achieving deadlines. Conducting regular industry market research, event planning and execution, community management, tracking, and reporting on weekly and monthly performance metrics.