DE BEERS DIAMOND JEWELLERS

We collaborated with the world's leading diamond company, De Beers to deliver their Global Christmas scheme, ‘Home for Christmas’. Producing a total of 246 paper card houses in various colours using luxury GF Smith paper stock. The concept, which portrays the joy of spending time at home with family and friends, also highlights the incredibly festive spirit of a London inspired Christmas home. The campaign featured globally at De Beers stores, including iconic locations to include their Bond Street flagship, Galeries Lafayette and Madison Avenue stores. We utilised our in-house screen printing facilities to create bespoke brick patterns and accompanying unique transparency effects reminiscent of those found in London townhouses. To ensure our 250 bespoke houses were safely received at all 31 locations, we also created premium branded bespoke packaging to transport these worldwide to ease installations for the local teams.