Rarer than rare, Forevermark diamonds are selected for their exceptional quality. Each diamond is individually numbered by a laser which is invisible to the naked eye: less than 1% of the world's diamonds are eligible to carry the Forevermark stamp.Our brief was to launch the brand globally, integrate the supply chain from wholesalers to diamantaires to jewellers, and encourage all buyers to register their diamond online, providing valuable insight into the end consumer.The diamond's story became the heart of the navigation, designed to engage our audience using rich media and short films, capture their personal details and allow them to follow their diamond's journey from the mine to their finger, via the nearest store. The site launched in Global English and Chinese, the key markets for this extremely exclusive product.