DEAD WHITE MENS CLOTHES™

DEAD WHITE MENS CLOTHES™ is a project by Ghanaian artist Jojo Gronostay and Amsterdam Berlin. The origins of the name lie in the Ghanaian term “obroni wawu“, which translates directly to “dress of the dead white man”. A description the locals came up with when the first wave of second-hand clothes from the West swept into their country in the 70’s. They could not believe that clothing of such quality was just given away. Instead they assumed that the previous owners must have died.