Debitam: The Ritual of the Accounts

Debitam is an online accounting and tax filing company dedicated to making the lives of its clients easier by doing their annual tax filings for them. They offer quick, paperless service, making that time of the year feel less like a ritual. For this advert, we took the idea of account filing literally feeling like a ritual. 'The Ritual' follows a group of small business owners as they perform an annual ceremony to appease the accounting gods. What they don't know is they could have got Debitam to do their accounts for them. We created a digital advert just over 1 minute long for Debitam to promote their services on their social channels. The advert was created specifically with YouTube in mind, intended to catch viewers' attention within the first 5 seconds.