Degree Show Installation

  • Amber Howard

This installation offered an enquiry into millennial popular culture. Chiefly using screens as a signpost for our regular absorption of visual information; videography and still images were central to the piece. In essence, it gave viewers the opportunity to step into a space which is bombarded with sensory overload, in order to replicate the impact of our technologies on popular culture and society at large. Instances of social media, tropes from advertising and everyday computer software visually dominated the piece; echoing the subtle position that technology plays in our collective social consciousness.

It also drew on the harmful influence of technology on society, indicating a new form of addiction: rituals of scrolling through social media, dating apps: obsessive compulsive behaviour of swiping left or right. Online relationships between users and ready access to celebrity profiles, leading to common behaviour such as trolling and a flux in a cult of celebrity.

I took influence from set design, music videos, film and the modern visual arts and creative industries, a combination of technological design (lights, visual production and devices) and artistic contemporary genres: from avant-garde new medias, ready-mades to postmodernism, using objects as art, and art as objects.