Dell’Ami
For more than twenty years Dell’Ami has sourced remarkable food from artisan producers all over Europe and the UK, specialist producers, with outstanding and often historical products which can only be found in their region.
We created an identity for Dell'ami that celebrates the heritage of the brand and exudes the Mediterranean ethos that influences their everyday practices.
The new branding for Dell’ami works across a range of applications, from literature, online, packaging of products through to the ceramic dishes in which the products are served. Carefully considering the market the brand sits within and their target customer market, the new Dell’ami identity is evocative of its authority within the market and wide selection of products, spanning across Europe. It evokes the confidence of a brand which has a wealth of knowledge within its field.
Dell’Ami briefed us to create a visual library of their extensive range of charcuterie. We made it our aim to create a distinctive image styling for Dell’Ami which set them apart from its competitors. Establishing first and foremost to produce graceful, textural, contemporary images which displayed the meats to their absolute best and to do this we commissioned photographer Uli Schade and prop stylist Sania Pell.
Drawing influence from contemporary Mediterranean design and architecture, the new clean aesthetic of the Dell’ami packaging range balances well with the confident identity. The range launches with the Picual and Arbequina Extra Virgin Olive Oils, cold milled in Andalucia.
