Dell EMC - TCO Report

At Silver Agency we worked with Dell EMC to create an engaging animation to present the key findings of their TCO report. The report conveys that there is quantifiable evidence to support investing in a VxRack server. The challenge was to create an animation that could make the information visually engaging and retain the audience’s attention.

I was assigned the project and created the visual style of the animation alongside the storyboard. Simple squares are used throughout the video to illustrate the report. I used a split screen to show the difference between the VxRack and its competitors.
When animating and illustrating the video, I took inspiration from retro 2d games to create a captivating and fun video.