Demiurga, Contemporary Fine Jewellery - Previous CC Award Winner Ela starts a new ethical business empowering local artisans whilst honouring Mother Earth. "Being born in Colombia, but having lived in many different parts of the world, has made me a person who loves and appreciates international cultural values; despite so many differences between all the nations, we have something in common: our cultural heritage is embedded in our crafts. As a fashion branding student, the main ambition in my practice is to transmute the negativity of the fashion industry into a positive one. When I started working during my summer holidays for Cambridge University Venture Capital, I realised that my passion was VCs (venture capital businesses) with a regenerative business model and after working for sustainability VCs, I decided to start my own start-up." Read Ela's full blog on our website: https://www.creative-conscience.org.uk/news/demiurga-empowering-jewellery-artisans-in-colombia Ela's website: https://demiurga.com/?v=79cba1185463