BRANDING | WEB DESIGN
Graphic Design and Art Direction at Reflexgroup London
I was given the task of revamping this iconic French lace label’s branding, including their logo and the font in which their brand guidelines were written. I designed a brand new website for the group, with a cleanlooking layout aimed at highlighting the images chosen to define the brand. I supervised a photoshoot giving art direction to showcase the various laces. You can have a look at the website on this link.
Deliverables: Logotypes, Brand Guidelines, Collaterals, Photographies, Website.
Challenge: Revaluing and revamping this iconic label while keeping the historical aspect and the peacock.
Art Director: David Fauveau
Photographer: AlphaRé
