Dermacare Direct contacted me to write their brand story. With a lot of narrative strands to bring together I worked on creating a story that centred on their brand values and their mission to make advanced skincare accessible through bespoke advice. To help structure the brand story I tackled each theme using a header while ensuring the tone of voice brought the whole narrative together as one cohesive piece. The client were delighted with their updated brand story which reflects their values and tells their story in a more compelling and effective way.