• Maya Moiré
My Roles: Plan & Strategy • Campaign Concept • Media • Graphic Design • Web Design • Editorial Design • Artwork • External Suppliers selection

What do you know about HIV and AIDS, about sexuality, stigma and discrimination? Does your repertoire is updated to the present day, or stood in the 80s and 90s? This is the backdrop of #DesafioUNAIDS , a relaxed and informative game proposed by a Joint United Nations Program on HIV / AIDS (UNAIDS) to dozens of online influencers for the month of December- when Brazil and the world are taking action to awareness of people on AIDS (acquired immunodeficiency syndrome). Who accept the #DesafioUNAIDS , you will have to publish on their channel Youtube , Facebook , Twitterand Instagram the recorded material so that all followers to see how each of your idols left.
"Our idea is to leave the technical language, which does not dialogue directly with young people, and let these influencers to create, in his own way and his creativity, that such a fundamental dialogue between his followers," said Georgiana Braga-Orillard, Director of UNAIDS in Brazil. 


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      United Nations UNAIDS