Desaturating the Saturation

Experiencing the city with all five senses.

We designed an exhibition that explores the over-saturated environment of Oxford Circus, a famous shopping area in London. Our key concept was to strip our exhibition from colour and visual keys and explore the area of Oxford Circus with the remaining 4 senses: touch, smell, taste and sound.


Each display has an interactive element to it and challenges the viewer to use their senses beyond sight to imagine the space.