Design and art direction for a unique, eclectic and beautiful retailer

  • Chris Allwood
Cox and Cox are a homeware and interiors retailer who curate collections of homeware products that are both practical and beautiful. Collaborating with Enchant and Space48, we worked with Cox & Cox to design their new responsive Magento 2 eCommerce website.

Design Direction

Cox & Cox's offering had changed and grown over the years. Starting out as a gifting-centric operation, the company now offered furniture collections and curated looks for your entire home. We wanted to reflect this shift with a more premium aesthetic – with generous whitespace and an editorial feel to layout and an emphasis on the photography – allowing the products to take centre stage.
While our focus was on the website, this work formed a broader design direction which was applied across print, email and marketing.

Typography

Drawing inspiration from the logotype, and inline with the more premium repositioning of the brand, we introduced Gill Sans as the main heading font alongside Baskerville.