Design Different / Royal College of Art / Helen Hamlyn Centre for Design / 2017

Over the last two years I have worked closely with The Helen Hamlyn Centre at the Royal College of Art, an institution focusing on design research and projects that will contribute to improving people's lives.
In the project featured, I was asked to brand a symposium for the Helen Hamlyn Centre as part of London Design Festival 2018.
The client wanted an event brand that brought further clarity to what the centre does, effectively attracting the right audience within digital and social media and raising awareness of the inclusive nature of the centre’s output.
We decided the brand should take an adaptive approach, something to frame the plethora of challenges HHC solves every day whilst remaining visually consistent. The body of work we developed together has involved copywriting, art direction, strategy and design, which was collated in a brand playbook.
For social media we created a modular copy system to create ‘meme like assets’ using the 'design dot' system reminiscent of a file extension:
Design.Different
Design.Inclusive
Design.Vision
Design.Ethics
This allowed the centre to showcase it's versatility whilst retaining consistancy. How can design change vision, accessibility, disability, lives?
www.hhc.rca.ac.uk

“The work that Seb did was insightful and got to the heart of the concept we needed in terms of branding, identity and creative expression. He has an ability to know what you want right from the initial meeting through to delivery. He is a creative mind who we have worked with again and again.”
-Rama Gheerawo | Royal College of Art

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Creative Director