Design direction for a fashion discovery app

  • Chris Allwood
Stylity is a fashion discovery startup helping you to find the outfit you’ll love. Working directly as Lead Product Designer, we worked in an an iterative, agile manner to deliver an MVP product – from prototypes through to the full iOS app design.

Helping you to discovery clothes you love

The purpose of Stylity is to help you discover outfits you'll love at a fraction of the price. Through the sign-up process we get to know the user and are able to present them with groupings of looks – users can then use the slider to adjust the price and 'style' to rebuild outfits using a combnination of high street, boutique, luxury and second hand items.
We wanted to make it easy for users to swipe through the looks we've curated for them – we prototyped several discovery flows and tested these with users.
Users scroll through top level 'looks' we've curated for them based on lifestyle imagery, users can then dive deeper and explore the look – the individual items we've curated to create the outfit, and why it works for them. From the Detail view, users can adjust the look based around price and style and swap out specific items for other recommended alternatives.