Using dares to celebrate the 21st Anniversary of Desperados and bring people together at the party.
This is the special packaging that will go with the social campaign. I based the pattern on the cracks seen in ice.
This is the back part of the label. This side will have the pattern printed over the chosen dare. The pattern will be printed using Thermochromic ink, which will turn invisible when heated up from the persons hands. This mimic’s the motion of ice melting and breaking, When this happens the dare will be visible for the person to do.
I even used the Thermochromic Ink on one of my four posters. This was a way of making the advertising immersive and also a way of showing the rget audience how the packaging would work.
This is how the posters will look when they are executed for advertisement.
This is the motion graphics I made for my 'BREAKTHEICE' campaign, to show how the bottle worked.
