Destination Canada EU Influencer Campaign Films

Destination Canada, the government tourism promotion agency, wanted to shift its marketing strategy to centre on content through a ground-breaking video influencer campaign that would resonate with the YouTube generation. TCO produced its 2015, 2016, 2017 and 2018 award-winning campaigns resulting in over 200 films for the UK, German and French market with talent including Fred Siriex, Clara Amfo, John Quilter (akaFoodbusker), Nigel Ruwende, Stefanie Heinzmann, Felix von der Laden and Victor Mercier.