Destination Marketing Campaign | Ski Touring in Norway

  • Katy Sale
  • Jasmine Boothroyd

Mr.h were tasked with promoting Norway's numerous off-piste and backcountry skiing experiences from glaciated peaks rising directly from the Arctic seas to breathtaking fjordscapes and remote alpine summits. I managed this project from the initial brief to the design and build of a dedicated website which featured the main experience types as well as a selection of key Ski Touring destinations within Norway and the implementation of an on-going social media and influencer campaign.