Using only organic strategies, @skitouringnorway account experienced staggering engagement results.
During the late-season skiing in the springtime, many of the profile posts saw an average engagement rate of over 50%, and moving into the summer—the off-peak season for skiing—our top-performing posts still had an average engagement rate of 20%.
In the last years, the average enagement rate on Instagram, including travel sector, has been only around 1%.
It is thanks to our content and enagement strategies – from educational value-adding features to fun story content and UGC series – that our results were so great. In my blog post Organic Isn't Dead: Engaging with Niche Instagram Communities, I review some of these strategies.