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Desturi Safari

  • Mara Lecoiu

A live project briefed and critiqued by Onespacemedia, a design agency based in Cambridge. My task was to create a brand identity for a niche tour operator. About the client: Desturi Safari is a niche tour operator providing bespoke safari holidays in Africa. Combining 30 years of experience, local knowledge, and strong relationships with lodges, guides and other stakeholders. Working with clients to create tailor-made and luxury experiences which are logistically complex to arrange. Desturi Safari will support the client throughout the process - booking flights, lodges, arranging local guides, advising on travel arrangements such as Visas, and providing detailed itinerary to the client to ensure that they feel secure on their African adventure.

The logo should illustrate the brand's experience, so I chose a logotype using Albertus. It gives the brand some sense of history and experience in the field, yet it has a modern touch.
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Since the brand has 30 years of experience, I designed a simple Destinations Catalogue for elderly individuals, which they can browse at their own pace before making an appointment.
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