Desturi Safari — Branding

  • Fiona Barnes

As a university project in collaboration with the creative agency One Space Media, the brief was to create a branding for a travel agency called Desturi Safari.

Desturi Safari is a tour agency providing tailored holidays in Africa. The name of Desturi Safari comes from the Swahili language, which means “custom journey”. We created a tailor-made visual identity in response to the characteristics that distinguish the brand. An identity that combines adventure, discoveries, and curiosities but also comfort, and well-being while respecting a confident, refined and sociable aesthetic, which represents the company’s philosophy.