Determining what will make Nike's newest House of Innovation the most innovative retail space in Europe

To set direction for the creation of Nike's newest House Of Innovation, the brand sought to determine design guidelines based on hyper-local insights. I was lucky enough to spend ten summer days shopping with influential Parisians, and conversing with fashion historians and anthropologists, to hear their perspective on what could possibly be missing in the world's fashion capital. This project for Nike France resulted in guidelines to direct the design and positioning of their new Parisian flagship store. Nike's House of Innovation is set to open on Champs-Élysées in the spring of 2020.