Developing a series of premium membership products for a world-class football club

Creating bespoke with a focus on premium hospitality: Tottenham Hotspur Football Club’s new Stadium provides spectators, visitors and the wider community with a truly unique and immersive experience. As a major new landmark, it is considered a world-class sports and entertainment destination. The venue provides unrivalled facilities for visitors all under one roof including 62,062 seats across 9 floors with a 17,500 single tier home southern stand arranged to place visitors closer to the pitch (at 5 metres) than at any other comparable size stadium in the UK. A range of premium suites, loges, lounges and seats have been meticulously created, each providing a different experience from relaxed, lively and informal to exclusive, intimate and bespoke. Delivering a redefined brand experience: Our focus of engagement encompassed all channels, including a selection of products and materials that needed to amplify the experience of premium for executive members. Developing a series of highly crafted products, across multiple briefs, in close partnership with the marketing team and engaged stakeholders, the process utilised our extensive expertise with creative, planning, management, print, packaging and sourcing. The crafted products we conceived were completely bespoke, from packaging through to coin minting. We used specially selected paper stocks with finely prepared finishing and making — pushing technical boundaries with laser-cutting and product manufacturing. This approach to delivery celebrates the Club, its new Stadium and future goals; it has provided a blueprint for future membership marketing activities and continues to be developed.