Devotion creates distinctive, high-end diamond jewellery for discerning brides with a strong sense of design and personal style. Our goal: to distinguish Devotion as a visibly superior brand equipped to compete on the international luxury stage.
We created a sumptuous palette of visual elements, combining a confident, classic logotype with a delicate ‘filigree’ symbol – an intertwined ‘D’ motif suggesting both craftsmanship and marital union. Having designed a signature ring box, we liaised with suppliers in China and the US, enabling a swift process from prototype to production. For the flagship store, we collaborated with sign makers and cabinet-makers, delivering specifications and keeping a close eye on production values.