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Devotion

Devotion creates distinctive, high-end diamond jewellery for discerning brides with a strong sense of design and personal style. Our goal: to distinguish Devotion as a visibly superior brand equipped to compete on the international luxury stage.
We created a sumptuous palette of visual elements, combining a confident, classic logotype with a delicate ‘filigree’ symbol – an intertwined ‘D’ motif suggesting both craftsmanship and marital union. Having designed a signature ring box, we liaised with suppliers in China and the US, enabling a swift process from prototype to production. For the flagship store, we collaborated with sign makers and cabinet-makers, delivering specifications and keeping a close eye on production values.
Attention to detail is always important, especially for a luxury brand. To ensure consistently high standards – online, in print and in-store – we provided dedicated support throughout the implementation process. We also designed a responsive website, launched to coincide with the opening of Devotion’s flagship store at the Roosevelt Field Mall, Long Island.
Devotion has gone on to form a partnership with De Beers jewellery brand Forevermark to introduce a new brand of exclusive bridal and fashion jewellery. Every Forevermark diamond is completely natural, hand-selected and comes with a promise that it is beautiful, rare and responsibly sourced.

Project Tags

  • Branding
  • Strategy
  • Visual identity
  • digital
  • Campaign
  • packaging
  • print
  • Luxury
  • jewellery
  • Jewelry

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