Following the success of Rugby World Cup 2015, DHL extended their relationship with World Rugby to include the fastest and most exciting form of the game; HSBC World Rugby Sevens Series. This comes at a critical point in the development of the game around the world, particularly given its inclusion at the Rio 2016 Olympic Games, the first time rugby has featured at an Olympics since 1924.
In addition to the creation of the typical sponsorship assets we helped DHL to engage the fans in a fun and inclusive way. Cue the quarter-scale Match Ball Delivery vans complete with van cam to capture the action just before kick-off and the launch of a Series wide performance related award, the DHL Impact Player. The award embodies the impact that DHL plays in delivering logistics solutions around the world. Both of these activities also helped us to create unique content for the international ruby fans on @DHLRugby.