DHL VR Experience

  • Trent Payne

For ESL One Cologne, DHL wanted to offer a unique and differentiating experience for attendees, to raise awareness of its services in an engaging way. My creative team and I concepted a game which originally started off as a real life activity until a bright spark suggested the idea of turning the game into a VR experience. We then worked with immersive content studio, REWIND who then developed DHL Box Stacker Pro. Created as a bespoke application in Unreal Engine 4 for the HTC Vive and Vive Pro, the team designed a fun, fast-paced experience for DHL to showcase to thousands of ESL One attendees. This arcade VR experience is based around DHL’s massive shipping centres, where the player is tasked with quickly stacking boxes as they careen down the screen. As the player progresses, the boxes get faster, adding to the excitement of the game. The average playtime lasts a little over a minute – perfect for quick bursts of fun on the show floor – and ensures as many people as possible can try out the VR experience during the course of the event. The game was/is played at ESL tournaments all around the world - not bad for my first VR project.