Creative Event Identity Working collaboratively with global events agency and good friends,Rizer, BLOOD embedded themselves within to create a winning pitch and give birth to the overarching creative identity for Diageo’s annual World Bartender of the Year competition - World Class. 2019 took us to Glasgow, the home of Whisky, where our rationale and identity came to life in the form of the Glasgow Wordmark and 5 Whisky inspired cocktails all wrapped up in “Modern Tartan”. A tartan inspired by the legacies of celebrated Scottish artists Charles Rennie Mackintosh and David Batchelor. A meeting of two worlds with a tasteful twist… Future Heritage.