Diariez of Stussy

Diariez Of Stussy is a Stussy-positioned campaign. I cast, directed, and photographed everything, which included a fashion editorial and a social media campaign. To accurately reflect Stussy’s visual identity, everything I designed was carefully evaluated based on a well-planned marketing strategy and refined research into their brand values. It was very important to me that my campaign established an element of nostalgia, with regards to elevating Stussy’s roots and how the brand was first established.