Diddly-squat
Freelance creative team create a TV, radio and press campaign for a car dealership without featuring any cars.
When Benfield Motor's offer is ‘no interest’ on all their used cars... we gave them just that. We removed all the interesting things from their usual TV spots – like cars, people and music - and we removed the usual lifestyle photography for the press ads and even asked the VO to sound disinterested for radio—all whilst maintaining Benfield’s established brand look and feel. As the press ads were for a northern audience we cheekily used some local slang for extra effect. And the dealership recorded their best ever weekend sales with one dealership posting a 300 percent rise. All because we did nowt.
Our disinterested radio ad - woo-hoo
