#DIGIDIGEST: POST-TRUTH BEAUTY: WHAT IS REALITY ANYWAY?

From fake news to Facetune, lip injections to Lil Miquela. What is reality these days? Who cares? And what does it mean for beauty standards? A new counter-cultural beauty community is emerging, questioning the relationship between subjective and objective aesthetics. Artificial, fantastic & deliberately false: welcome to post truth beauty! Post-trump, post-facetune, post-truth. What does post truth beauty look like? Simply put - faux, enhanced, or deliberately manipulated versions of ‘real’ beauty: from instantly fixing insecurities via a virtual nosejob to transforming yourself into a crazy creepy cyborg. This Halloween, explore the weird and wonderful world of post truth beauty - the aesthetics of artificiality flourishing in online creative communities - with our #DigiDigest trend report out now! #DigiDigest trend report on the counter-cultural beauty community you won’t believe are real (and that’s the point). Artificial, elaborate and deliberately false, post-truth beauty pioneers are pushing the boundaries of digital aesthetics and generating new identities online.