During the planning and pre-production of ForMed Films' latest animated short ('Perinatal Positivity') I advised director Emma Lazenby on: - Marketing Planning - The pros & cons of crowdfunding - Building & coordinating a crowdfunding campaign - Digital Comms tools - Social Media strategy & analytics After an initial consultancy and planning day I acted as a critical friend, as well as offering a friendly ear and support throughout the campaign. Although challenging the crowdfunding campaign helped raise the profile of ForMed and this project in particular. The film which discusses parental mental health during & after child birth has now been completed and will be released in September 2018.