Digital Out of Home meets Data – Follow the Plan – Lufthansa

  • Katsche P. Platz
  • Krystian Bandzimiera

What if you took a different turn today? What if just jumped into the next carsharing vehicle available and took the next plain to your dream destination? We hacked the Wall-Decaux's digital out of home screens to create this individual, data driven journey in just 15 seconds on screen in the pedestrian areas of many cities all around the world. #car2go #carsharing #googleTrends #LufthansaAPI #ooh #awardwinnig