Digitool progress - E-commerce platform for a hardware store

An individual concept brief to propel a much loved and established local hardware store online. Information architecture was at the core of this project as well as translating their history, local knowledge and community spirit from an in-store setting to an online environment. Contextual inquiry, in-depth competitive analysis and card sorting played key roles in setting the foundations of the site. Multiple rounds of iterations and user testing led to my solution, which targeted three key types of customer. It ensured that the process of locating, buying and receiving products was easy and intuitive for all but also included innovative delivery and guidance solutions.