Dijiao - Bamboo Aged Spirits

  • Spike Cardwell-Clarke

The packaging solution Chen's Dijiao Distillery reinforces the story of how the bamboo aged spirits are born. The naturally weathered and scratched bamboo exterior provides a distinct look, a reflection of the aging process and how natural elements can stand the test of time. After chopping, the bamboo starts to weather naturally causing it to brown, making it the indicator of the spirits age. Each touch point is inspired by Chinese origin. The bottle is crafted from ceramics and the label uses bamboo pulp stock. Each element is crafted by mother nature.