DIOR 30 MONTAIGNE BAG WORLDWIDE LAUNCH

Dior launched its new bag, « 30 Montaigne », in May 2019, for this launch they wanted all VIP’s & Influencers from all over the world to post a picture with the bag on the same date and hour. As a PR account manager for Christian Dior Couture (Benelux & Switzerland), I was in charge of that project for Belgium, The Netherlands, Luxembourg and Switzerland. From selecting to negotiating the posts with 10 influencers & VIP’s to organising the shootings & oversee the showroom manager actions.