DIOR MADE OF STARS

THE IDEA We were tasked to design, produce and install two windows in Harrods for some of Christian Dior's most iconic perfumes, ‘J’Adore’, ‘Miss Dior’ and ‘Sauvage’. THE PROCESS The challenge of meeting Harrods ‘A Very British Fairy Tale’ and the Dior Christmas ‘Made of Stars’ theme was achieved by combining a shimmering gold star on black backdrop with white flashing lights and crisp white side walls. The red ribbon floating from one window to the end of another, made out of aluminum sheets and bended to shape on site were printed with the Dior logo gave a nod once again to the ‘Made of stars’ theme with luxe gift boxes and oversized Dior bottles surrounding it as if by magic. THE OUTCOME With the window running for a 8 weeks period from Halloween through to the New Year, Parfums Christian Dior and Harrods promoted their hero fragrances in a cohesive 2 windows universe with a mixture of traditional VM elements and Digital with sound and moving images.