• Alejandra Castillo Madera

I love to work with macro shots, textures, food and emotions. Here are examples of my work as a commercial director.

SONY Breaks
A six-spot campaign on taking a break from routine and enjoying the benefits of the little moments of peace and happiness in life. Created for Sony Pictures Latin America.
Univision Food Series / Latin Christmas with Univision
Copa America: while the whole of Latin America was having a football war, we were having our food war. Which country serves the best dish? 17 successful videos deployed on social media. As per our client's words: "This campaign was a fantastic success for us on social, beating almost all of our benchmarks. We definitely delivered! I just wanted to say that whoever we hired to do these spots did an amazing job! They are better than any food commercial I've ever seen."
20 countries. 20 recipe videos and 20 photographs produced for social media. We created each of these pieces of content using a traditional recipe from a country in Latin America. The client was very happy with the result and commissioned us to create a second series in association with Nestlé.
E! New Look
The Latino version of the E! POP of Culture campaign, featuring the E! Entertainment Television Latin-American talent line-up. These clips were used as a key element of the brand's refreshed visual identity, and were also applied on promos, bumpers and other navigation elements. I feel fortunate to have had the opportunity of collaborating in this branding campaign.
Grey´s Anatomy
A campaign delicately handcrafted for the fans. Five personal diaries for five of the series leading characters; each spot portrays a character and their personality, as the diary pages turn revealing thoughts, memories and experiences that have shaped their lives –and the show storyline- during 12 seasons.
> This campaign won a Silver Promax Global Excellence 2017 – Out-of-House Program Campaign
BBC Hot Nights!
A foodporn promo for a segment of BBC Latin America programming.
Twelve social media videos for Univision and Neutrogena. The production took place in New York and the campaign was aimed to the US Hispanic market. This is a director's cut of the main spot.

Project Tags


  • BBC logo


    • Media Production
  • E

    E! Entertainment Television

    • N


      • S

        Sony Pictures Television

        • Walmart logo


          • Marketing & PR
        • U