Discarded Nut Theatre Company

We were tasked with branding the four companies which make up the Discarded Nut Theatre Company, known as Discarded Nut Youth Theatre; Discarded Nut Monkey Nuts; Discarded Nut SoundStage, and; The Walnuts Acting Company. While Discarded Nut has its own identity, the four separate companies were not perceived to be individually attractive. The difficulty from a design point of view is that they all still had to appear as part of a ‘family’ of companies. The answer came from a simplified expression of scenic backdrop mechanics where the identities can be variably ‘lowered’ as required. An added extension to this allows for animated stripes to rise and fall in rhythm.