Distinctly Parr

  • Abbie Hopper

A conceptual exhibition identity and collateral for UK photographer Martin Parr.

Focusing on his alternative approach to fashion photography, a system of bright & loud gradients were created to form a visual cue to represent the contrast in Parr's anti fashion views against his actual work. The colours in the gradients were sampled from his work which also highlight his over saturated aesthetic.
Above is the collection of Parr's fashion work that I sampled and used to inspire my design decisions for this project.