DisX

Design Summit disX is a conceptual 3-day annual event celebrated in different cities and hosts dozens of speakers and representatives of design all over the world. disX 2019 was hosted in Mexico City and included 14 conferences and 13 workshops of graphic, 3D, digital, interactive and motion design. The branding design for disX 2019 is inspired by one of the founding schools of design: the bauhaus. The logo is constructed upon the simplest shapes used in design: squares, triangles and circles. The geometric interaction between modules brings movement and dynamism into the project. The three color palette means to change with each summit to represent the country were it is hosted. In this case blue, green and orange are chosen to represent Mexico’s summit. The development of a texture derived from the logo helped create a representative pattern for the event itself.